Skype is synonymous with digital/global/cost-effective communication. However, Skype has no existing advertising or brand messaging. We'd like to change that in the interactive space.
2. Toblerone Chocolate
Toblerone is an unlikely brand to have a digital campaign. It's delicious and has relatively low brand awareness in the US.
3. MoMA
Museum visitors must go to the MoMA to experience the brand. We'd like to cultivate the brand online to set it apart from other museums worldwide and tourist attractions in Manhattan.
4. Marvel Comics
Comic book readers are one of the most hard-core/die-hard audiences around, they also spend a lot of time online. We can use this to our benefit.
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