1. Super Soaker
While most of the kids spend their time only with digital
toys, we want them to get outsides and play there.
2. Cartier Watches
We want Cartier Watches to not only be status symbols
and really good watches anymore, but the one and only
tool you need for your time-management.
3. Blackberry
The iPhone is getting more and more power. We want to
make Blackberry the number 1 smartphone in the market.
4. American Express
While AMEX already has a lot of very good traditional
advertising, we want to fix the lack of digital/interactive
component in their communication.
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