Thursday, October 7, 2010

Week 1 Assignment

Part 1: Find five examples of digital campaigns.
Find campaigns that include more than one digital component web, email, social, product-integration, anything. Be ready to show as many of the pieces of each campaign as you can find, and to talk about how it works, or how it doesn't. If you can find an article about the campaign, that would be ideal (See the resources post for sites that might have good articles). Please post the links to the blog.

Part 2: Pick client options
As a group, decide on two or more potential clients (if you're not too sure about your picks, please bring more). Here are the guidelines for picking a client:

- Pick something you know - you won't have a ton of time for research
- Pick something compelling - a client that has an interesting product or offering so you'll have plenty to work with.
- Pick something people know, or that they can easily understand
- Pick something you'd like to have in your portfolio - either at the end of this quarter, or as something to continue working on in another quarter (we'll talk more about this next week)

Please post your options to the blog in order of priority, and indicate which team they're for.

No comments:

Post a Comment